Search Engine Optimization
This is as important as the development part. SEO helps you to reach your audience very easily in a very effective way.
Localization is for those companies who provide their services in different regions of the world. This is next step after SEO
Social Media Marketing
There are very few who are not using social media in this era. 60% of your audience attracts from social media marketing and campaigns.
Email listings are very important to always re target your audience through your campaigns.
Updates and Changes
Updates are so much necessary to keep your application or software to compete in market.